I smell BS when people say they enjoy the taste of spirits. How can you enjoy something that tastes like poison? Next you'll be telling me that meths tastes pleasant. There's a reason alcohol tastes bad, it's because it's poisonous.
Enjoying the effects of a drug, now that's a different matter.
Some people don't enjoy the effects of drugs at all.
As for the taste of spirits, it's an acquired taste isn't it?
Who actually enjoys their first cigarette?
I'm probably not adding anything to the debate at all here but I don't drink Mon - Thurs now. We used to buy wine by the box but realised we were probably drinking quite a lot each night. We knocked the boxes on the head and then the next step was to stop drinking through the week - merely as an aid to getting fitter for going on holidays but has continued and is probably not a bad thing.
To be honest, I do like the chilling, slightly numbing effects of the first couple of drinks on a Friday night, but if someone could invent 0% booze that tasted the same as alcoholic drinks I'd quite happily drink that. Unfortunately they haven't. I drink not to get drunk but because I like the taste.
I have massive respect for people giving up, it's so difficult in this country.
http://www.youtube.com/v/jDHl84hPKE0&rel=1 sums it up perfectly. 6mins11 in - 'Tak a Drink!'