Sad reflection that, of all the many many Christmas presents I received as a kid, there's barely one I really recall. I expect I was made up when I received my Action Man. But it doesn't stir me now. And Subbuteo must have been astonishing at the time.
But, for all that, my favourite Christmas presents were always book tokens, and I remember my favourite day of the holidays was not Christmas Day itself, but the day Clulows re-opened so I could immerse myself in a world of books, choosing my literary route for the coming months. I remember being deeply disappointed when a relative bought me an actual present 'so I had something to unwrap', rather than the pleaded-for book token. God, I was a brat.
OT slightly, another highlight of the year was when we went into Clulows again in summer, with a budget to buy our holiday reading. Better than any day of the holidays.