As a child, it was the booby prize of the chocolate world. It was the one chocolate that if someone gave you a bar of it, you'd be disappointed. We were discussing in the pub whether its disappearance from newsagents was down to changes in taste, or increasing islamaphobia, as it was probably the only chocolate advertised by a man dressed as a sheikh with a giant sword. Tracked down a bar tonight, discovered my tastes have changed. I quite like it now.
Ironically, it's easier to get real Turkish delight near me, than the Fry's version, but they cover that stuff with icing sugar rather than chocolate, I think they're missing a trick there.