Exactly. It's possible to like both. I hang around with enough full-on coffee geeks (one of my good friends is a full time barista at an indie coffee place and is about as nerdy about it as some people here are about [obscure bike topic]) but if someone makes me a cup of instant, that's fine too.
Ditto-daughter's boyfriend is Drinks Manager for a company which owns a humungous number of restaurants .(UK based and pay U.K taxes before you start. )
He can tell you the exact temperature that each drink needs to be served at , the time it takes for various grades of coffee to reach perfection in a caffetiere, ad infinitum.
But the best figure he comes out with is how much profit they can extract from selling one cup of coffee to the coffee nerds .
Multiply that by literally millions of cups per year and you see why it is to the benefit of the coffee industry to keep bigging up the status of the brown liquid.
In fact, I think there is definitely a "coffee cult " which is expressed in people buying coffee e.g at the station, when they have just left home ,where they could have made a perfectly good cup of coffee for pennies but choose to spend a couple of quid on a cardboard cup full. Madness , they call it madness.