It's easy to cry Hokum but surely any diet which says
"● Don't eat processed foods - only eat real food. For example, oranges grow on trees; cartons of orange juice don't. Fish swim in the sea; fish fingers don't - you get the idea!
● Don't eat the foods that cause your cravings. Rule one, above, will remove 90 per cent of the most commonly craved foods from your diet (biscuits, cakes, sweets, sugary cereals etc). "
can't be all bad.
I'd say there's nothing wrong with it.