At the beginning of the year Kurt was little-known over here, and I got the impression that quite a few people were reluctant to believe that he could seriously compete with Steve in the endurance cycling business. Over the course of the year he's obviously proved himself an incredible rider, and his and Alicia's story, told largely on Facebook, has generated much interest and warmth towards them both, and widespread admiration for their approach and their success. The closer the successful end of the year comes, the more the story gets out and the more interest is generated, and it's thoroughly deserved.