I vote woo. Actually, not necessarily woo as it may well do a decent job of work, but unlikely to be fundamentally different from other decent non stick.
BTW, AFAIK, the uber-expensive le creuset pans are not non stick, but have a black enamel coating. Personally I buy the best quality coating at a decent price point, which seemed to be somewhere between £25-35 a little while back (and I ended with a Waitrose version of the JL one, when they had 25% off). I prefer to buy from somewhere that the pans are protected, rather than jumbled on a shelf, Tefal do a reasonable job with the cardboard but the one occasion I bought from TKMax I regretted it, as the defect from handling soon became apparent.
As it happens, I keep two non stick pans alongside my steel (also a deep copper and stainless steel saute pan). I keep one for eggs and use the other for stuff where (for whatever reason, normally ease of cleaning) I prefer non-stick. When that one stops being non stick to the point it irritates it gets binned and the egg one demoted, to be replaced when there's a deal on.