We does love a bit of victim blaming,
I agree that you have some very conservative views of sexualisation RB; I remember a French equivalent to mad magazine doing a comparison of male and female sexy parts. There was one entry for men and for women it went on to fingernails, toes and internal organs.
As women now have the money, why do we not see more attempts at women selling stuff to women using the objectification of men?
Because, for the most part, advertising sells to men on the basis of entitlement. Cars, watches, you name it. You, Man, deserve these things. You, Man, deserve the life that delivers these things. You deserve the luxury car and the elegant mansion and the beautiful woman who will look at you adoringly. Western culture inculcates men with this sense that they are the hero of their own life and the trappings of herodom belong to them by right. This is from where MGTOW ultimately derive the enormous, misogynistic chip on their collective shoulder.
The Old Spice advert takes all the tropes of advertising and turns them on their head and it's hilarious:
https://www.youtube.com/watch?v=owGykVbfgUEIt's aimed at women, because women still do most of the household chores including shopping, and Old Spice is the kind of thing you grab from the supermarket shelf while you're doing your weekly shop. It also very explicitly makes it obvious it's complete fantasy. "The man your man could smell like." That's the only promise it makes.
Women are not raised with that innate sense of entitlement. Women know this world is not built for them, designed for them, interested in their health or welfare or justice. Women know that everything from kitchen cupboard height to seatbelt design is configured by and for men. Women know that medicine and employment consider women of secondary importance. Aiming the kind of advertising at us that men get wouldn't sell anything. You show me a woman dressed in high finery with a man hanging adoringly off her arm and all I can think is that he probably still can't clean a kitchen without being asked, is incapable of organising stock takes and menus for the next month, and doesn't check to see if the enormous shit he did that morning flushed properly [1]. There is a reason Charlize Theron is attended by women in the J'Adore advert:
https://www.youtube.com/watch?v=uIbY_lxHBSEReplace all those women with beautiful men and most women would think, "JFC, I bet they're a ton of work."
Indeed, in the follow-up advert, Ms Theron just basically states outright: jewellery, cars, luxury living -- it's all bollocks. Which, you know, ironic given the circumstances. But it's a clever advert.
The kind of male presence that would sell to women in adverts is humorous, caring, thoughtful, intelligent. They are men who are interested in you as a person, not you the means to satisfy their own desires and pleasures. They're like jeans with functional pockets -- a wonderful idea, surprisingly hard to find.
It's oddly depressing to think how much selling to women boils down to: we want to make your life easier. Also, how about you smell nice when you do it? Or here's an experience that's actually pleasurable.
Did you ever wonder why Herbal Essences used to have women making vaguely orgasmic noises in their adverts? Ever think about what that implies about the women using their shampoo in the advert?
To be fair, I have an odd fascination with adverts because they often don't work on me. I remember Andy Gates and my other half trying hard one afternoon years ago to explain to me why anyone would want to buy shoes that had scorpions in them (Nike something or the other). I find the weird connotations of the stories ads tell strangely interesting.
Sam
[1] This should not be taken as a comment on Mr Bait, who shares enough of the domestic workload that it astonishes RB senior.