I've been through the mill with my Brooks' and am on the point of giving up.
I never treat anything as 'cult' status until I've tried it for myself, so in the last two years I've had a Swift (SR 2007 before I gave up with it), B17 Ti (PBP and SR 2008, about to give up with it), B17 standard and a very old second hand Pro. They are all comfy to some extent, but no more comfy than a non-gel Ti Flite for instance. The important point is, a Flite needs no other maintenance. If such things matter to you it's also about a third of the weight of the B17 Ti.
The drenching and subsequent need to ziptie the B17's sides to the saddle rails the other weekend was the final straw - after all that I want to be rewarded with it still being comfy at the end of the ride. Sadly, no, the usual agony at about 350km+.
On the plus side, with the price hikes I might be able to sell my Brooks' with a years use for about what I paid for them!