Single speed dispenses with what I consider the biggest pain in the hole on a bike.......the front derailleur. Im definitely gonna get me a single speed for commuting and days when I just fancy a change.
In my opinion there's a big case for building a single chainring, geared commuter.
Something along the lines of an 8-speed cassette with friction shifters (downtube or bar ends). That would be cheaper than chips to build and not much less reliable than a single-speed/Fixed.
Re. Genesis gearing. I think it's 43 x 17 (68"). White Industries freewheel (I can't believe there's anything better) and a reversible SJSC "Thorn" chainring.
I deliberately went for odd numbers so the chain doesn't become "tooth-specific". I found that running even numbers resulted in a rough feeling if I refitted the chain links on the "wrong" teeth.
The Orbit has classic 72" gear. 48 x 18 I think. 1/8" chain. It's such a light, and sprightly, bike that 72" works on the hills as well as 68" on the Genesis.
I geared the Genesis down slightly as it's my winter "Hack", spending more time avoiding pot holes and gravel at night that blasting along sunny country lanes.
Anywhere around 70" is a good starting place I think. It depends on your local roads, it's fairly lumpy around here. If I lived in Lincolnshire I may have gone nearer 80", but then again headwinds are a real killer on Single-Speed/Fixed.
If you can afford it then look at the W.I. Freewheel and build your bike around it. It's something you will keep for decades. The £5 options have square bearings, tend to be oval in shape, and a tragically short life.