A 40 lux light chucks out twice the photons of a 20 lux light, but as the eye doesn't respond linearly, the perceived difference in brightness is actually quite small. This can readily be demonstrated by aiming two identical lights at the same target and observing the difference when you turn one on and off. Indeed, given two identical lights, it's generally more effective to aim them at different points to increase the area covered rather than making a brighter spot.
So, it's a little bit dimmer than the Cyo/Fly standard. I'd say that was good enough for audax riding, if you don't take the piss on descents. The beam shape looks sensible. That makes it better than pretty much everything that was available a few years ago.
Other riders' lights will be brighter. But motor vehicles' lights will be much brighter than that.