it is a source of considerable irritation to competent professionals in any field when products are sold to consumers as 'the best', (usually on a tidal wave of hype, half-truths and outright bullshit, much of which is lapped up by an incompetent and unquestioning cycling media, with strong 'windsock' tendencies) when any proper scrutiny of these 'facts' shows that the claims are wildly overstated (may only apply under certain -highly unlikely- circumstances) or are downright wrong.
I'm not claiming that I have myself reviewed his every utterance or indeed that I am competent so to do. But in areas where those things do apply I have largely agreed with what he has said, (which is a very rare thing). In addition I read something I didn't agree with on his website and sent him an e-mail; probably it was just a typo or an oversight of some kind but I got back a polite and well-considered response.
I think the world of cycling is all the better for having folk who (for the most part) don't have a substantial vested interest in such products yet have the interest and technical competence to review the claims made by manufacturers.
I recently met an engineer who used to work for Cervelo. They do some clever stuff, no mistake about it, (and he wasn't about to air dirty laundry either by any means) but they do a lot of things in exactly the same way as other cycle manufacturers do it too, and this often is not without compromise.
One of the greatest fallacies in cycling is that cartridge bearings are 'always better'. They can be excellent, but in bicycles they are usually nothing of the kind; the usual outcome is that a bearing (of unsuitable, unknown or uncontrolled tolerance and specification) is boshed into a housing (similar) by someone who neither knows nor cares about such things. That it works at all for more than five minutes is a ruddy miracle; that it is usually very far from perfect is almost guaranteed.
It is worth noting that both Campag and Shimano have stuck with cup and cone bearings for their top-of-the-line hubs; this is for the very good reason that they can always be adjusted (by a competent mechanic) to single digit (in microns) clearances/low preloads, which would be very difficult to consistently achieve using cartridge bearings. Of the current range of bottom bracket 'standards' it is very much a question of 'choose your poison'; none of them are perfect or are ever likely to be.
cheers