After a little over 30,000 km this (no need to click, image below) happened.
Hub is Shimano Ultegra 32 holes.
I recently lost a Shimano Ultegra FH-6600 hub in a similar way. I suspect that road salt played an important role in its demise. Photos here:
https://www.flickr.com/photos/28712360@N08/albums/72157694677663645
Seeking recommendation for a new rear wheel.
I use it for road-only (no gravel, no "Italian White Roads".)
Mostly audax, but sometimes club rides, and (peaking above 700 watts) HIIT's.
I bought a pair of Shimano FH-5800 hubs. Not sure they are better, and I haven't built the wheels yet so this isn't a recommendation, but I have generally been pleased with the Shimano 105 series in the past.
Should I stick with 32 spokes?
Would 28 spokes mean more "meat" in the flanges? Would I be better with a wheel with 28 thick spokes?
Not sure fewer spoke holes would help much. In my case and others I have seen, distance between spoke holes doesn't seem to be an issue. If so, one would have expected the flange would have been teared off where the distance between spoke holes was smallest, but from what I have seen, the cracks seem to start at the top of two spoke holes and tearing apart the flange from below the spoke holes, just like on your hub.
In any case, fewer spoke holes means that each spoke will have a higher spoke tension, and spoke tension seems to be part of the problem, since it is always on the drive side the flange seems to snap.
AFAIK, hub flange breakage is reasonable rare and seems to happen to even reputable manufacturers, so there doesn't seem be any real pattern that mere mortals can discern. The best advice probably is to buy the hub you like the most within the budget, with factors like servicing (cup-and-cone vs cartridge bearings) being more important than trying to avoid another flange breaking.