I think people misunderstand Hoppo. He arrived on the TT scene at a time when the long-distance royalty were easing out of sight. Wilko had won everything, and had been coached early in his career by Keith Boardman, Chris's dad. Gethin Butler was the grandson of a 24 hour winner, and son of a noted ex-pro and race promoter.
Hoppo came onto the scene as a brash self-promoter, in a world where everyone defers to performance, and expects their heroes to be modest. He made a lot of being the first UK finisher of RAAM, and has never been afraid to put himself forward in order to finance RAAM rides.
It's the promotional aspect that Steve has benefited from, Idai has been instrumental in that as well. I would have been perfectly happy with a lower profile approach, more akin to the level of publicity that the 24 gets, there's been a bit of an expectation/reality mismatch for me.