Methinks this guy is *just* taking the opportunity to get his name and party name in the news.
At the pro races, the podium girls are there to represent the sponsor, to promote their image to the audience. The audience for cycle races is largely male.
At the Olympics, Worlds and the like, they use females to carry they jerseys and medal on cushions. Usually local people sometimes in traditional costume. Perhaps this is what this chap was thinking of. Maybe it is outdated and sexist. I don't really care, I rarely watch the ceremonies.