A double-IPA is supposed to be massively hopped. I quite like like it, very in the theme of similar US craft beers.
Yeah, the Brew Dog marketing machinery is a bit grimace-inducing, but they do some decent brews. They had a fantastic saison recently which induced some overindulgence on my part (I confess I was jonesing after a saison-tasting session in LA, so it was a surprise to find some in Manchester, and as a result I had to drink it all).