I like to see the product as well anyway. I don't always know what something looks like, and even when I do, it saves brain energy to see a bunch of boonanas rather than reading boonanas when quickly zipping through my favourites. However, there is too much white space around the pictures, and the page header and trolley column take up far too much room, so of course I agree that too much scrolling is required. The designers are quite clearly idiots.
Also they should put little plus and minus buttons by the quantities. A redesign should include functional enhancements like that, not (just) prettification.