they just have a spring inside them with a controlled stiffness, so that the brake has some movement modulation rather than practically none (which can happen with a rigid frame/fork in which the bosses don't move, with a short cable run). This supposedly makes the brakes feel more like other bicycle brakes, and more like other brakes in general.
An effect of this is that if you want the maximum possible force from the brake, you have to really mean it; eventually the spring will go coilbound and any further pulling of the lever will quickly ramp up the force as if the spring wasn't there.
Presumably shimano were worried about folk chucking themselves over the handlebars when they grabbed a handful. I think they were right to worry; with a powerful, unfamiliar brake, it can and does happen. Once you are used to the brake, probably it isn't needed so much but in a panic one tends to 'revert to type' so you never know....
cheers