The Bang and Olufsen of camera manufacturers.
That's my view. Still trading on their (deserved) early-mid 20th century 35mm film technical reputation, but now providing nothing above their competitors, apart from their price.
People are welcome to spend their money as they like but the fact that Leica sell limited editions for £10K should tell you all you need to know about who they are targeting.
It's become jewellery, stocked in Mayfair shops. That tells me they are now aimed at the sort of people who say, "I want the most expensive XYZ", where XYZ could be a handbag, pair of shoes, car or yacht.
I know the lenses are very nice but "limited Edition"? Please, do me a favour.
They even boast about the lack of an LCD screen on the M10-D!!!! I bet the marketing division had some sleepless nights when the techies gave them that dud idea to sell.
It even has a plastic film advance lever for your thumb.....that doesn't do anything!!! It's very Mock-Tudor House.
£10K with a couple of lenses..... OR... buy everything retro you ever wanted from Fuji and a 2nd-hand Ford Fiesta to put put it in.