Uncomfortable and not particularly a good advert for the sport of cycling
I agree, but is it the rider, the press, the rumours, the rules (or even the rider winning) that is the problem?
If there are rules, and a rider has been punished, what more can he do? Presumably other riders are gaining every legal advantage they can, so unless you want a return to mythical victorian gentleman amateurism, what more do you want? There a million unsporting things that riders do, but
folks say "That's racing, he just wanted it more".
Showing remorse? Millar and Cavendish aren't any cleaner just because they show remorse And/Or claim cleanlines.
If the rules are wrong, do something about it - don't blame the riders, they're just trying to earn a living. I doubt Vino finds winning easy even with chemical assistance (just not as hard!).