Yet Another Cycling Forum

Off Topic => The Pub => Topic started by: mrcharly-YHT on 24 February, 2022, 10:58:22 am

Title: Random advert nonsense phrases
Post by: mrcharly-YHT on 24 February, 2022, 10:58:22 am
Quote
Skincare inspired lube formulated specifically for the Front.


'for the front'. Is this some sort of sex lube? Why is it appearing on my facebook feed?
Title: Re: Random advert nonsense phrases
Post by: ian on 24 February, 2022, 11:28:27 am
Not a nonsense phrase as such, but I got spam yesterday for an EXTENDER which came with an anatomical picture. I thought it was the usual until I came across the phrase 'drug-eluting balloon dilation catheter designed for percutaneous transluminal angioplasty.' At which point I looked at the picture again and realised it was an elongated balloon stuffed inside an artery and not a penis taking a journey up the lady tunnel.

Apparently, if you want to 'maximize lumen gain' choose EXTENDER.

I'm also not sure I want a sales rep to give me a free demonstration. It sounds like it might be messy.

We've all been on the internet too long, even medical device manufacturers.
Title: Re: Random advert nonsense phrases
Post by: Mr Larrington on 24 February, 2022, 11:54:58 am
The blurb surrounding the various shitverts for puzzle games frequently assert that “neuroscientists are BEGGING people to play this game” because it wards off Alzheimer's in much the same way as a cross wards off a vampire*.  Sadly there is no mechanism by which one can slap [citation needed] on the wretched things.

* Unless they're Jewish.  It was in a documentary movie.  I presume the same applies to Muslim, Hindu, Sikh and Buddhist vampires.
Title: Re: Random advert nonsense phrases
Post by: hulver on 24 February, 2022, 03:14:24 pm
"Plant Based" seems to be the latest buzz-word being stuck on anything that doesn't have any animal in it.

I had some "plant based" humous the other day. What a novelty.
Title: Re: Random advert nonsense phrases
Post by: Peter on 24 February, 2022, 03:25:14 pm
Quote
Skincare inspired lube formulated specifically for the Front.


'for the front'. Is this some sort of sex lube? Why is it appearing on my facebook feed?

They may have missed out the word "derailleur"?  I don't think it'll be "disc" - but you never know!
Title: Re: Random advert nonsense phrases
Post by: Kim on 24 February, 2022, 03:26:20 pm
Toyota certainly deserve some kind of award for describing petril cars as "self-charging".
Title: Re: Random advert nonsense phrases
Post by: perpetual dan on 24 February, 2022, 11:06:05 pm
There’s a Renault advert on the anbaric distascope where raw meat is procured from a charcuterie, which I find quite upsetting.
Title: Re: Random advert nonsense phrases
Post by: woollypigs on 24 February, 2022, 11:17:33 pm
"Serves 2"
Title: Re: Random advert nonsense phrases
Post by: Mr Larrington on 24 February, 2022, 11:57:09 pm
“Fun-Size”

What’s “fun”about less CHOKLIT, fools?
Title: Re: Random advert nonsense phrases
Post by: Kim on 25 February, 2022, 12:16:19 am
"Velvetising"  (I skip the skip-ad before finding out what that means.)
Title: Re: Random advert nonsense phrases
Post by: Polar Bear on 25 February, 2022, 07:17:24 am
" ... Don't skip this ... " or " ... you don't want to miss this ... ".

I am grateful to the quack ad industry for having such simple minds that they think that I/we might be so easily manipulated.
Title: Re: Random advert nonsense phrases
Post by: Mr Larrington on 25 February, 2022, 10:11:08 am
“Taking X by storm”

Is your shitty product the Formidable German Army circa 1940?  No.  No, it is not.  So it is not taking the Internet/BRITAIN/wherever your ISP has a connection to the web by storm.  Is it.
Title: Re: Random advert nonsense phrases
Post by: Jaded on 25 February, 2022, 11:17:34 am
" ... Don't skip this ... " or " ... you don't want to miss this ... ".

I am grateful to the quack ad industry for having such simple minds that they think that I/we might be so easily manipulated.

Hopefully you have removed all your earwax and now have your funeral sorted by non-charlatans?
Title: Re: Random advert nonsense phrases
Post by: mrcharly-YHT on 25 February, 2022, 11:31:03 am
"Scientists are astonished by this . . . . "

FFS
Title: Re: Random advert nonsense phrases
Post by: mrcharly-YHT on 01 March, 2022, 06:28:49 pm
Quote
Interactive dining experience

(reading deeper, this is marketing speeek for "We need to fill all tables to make money, so although you can making a booking for two, you'll be sat at random on a table with two strangers")
Title: Re: Random advert nonsense phrases
Post by: citoyen on 01 March, 2022, 07:00:58 pm
"Barista-style" coffee.

What, it tastes as if it has been made by a poorly paid teenager who wouldn't know a decent cup of coffee from a muddy puddle?
Title: Re: Random advert nonsense phrases
Post by: Basil on 01 March, 2022, 07:37:00 pm
'Hand Cooked'

I saw a programme some time back about a crisp factory.  Not the Greg Wossname series of programmes,  it was some time ago.
Anyway, the machines were huge shiny automatic things.  At one point the crisps entered a huge vat of boiling oil.  A chap wandered over with a large wooden paddle and gave a couple of desultory unenthusiastic stirs.  If it weren't for the cameras I guess he'd have been even less interested.

It seems that this action is enough for the crisps to be labelled 'Hand Cooked'
Title: Re: Random advert nonsense phrases
Post by: Kim on 01 March, 2022, 07:41:49 pm
I note the BBC was reporting on Ukranians making Molotov cocktails by hand the other day.  Because being burned utterly to DETH by artisanal petril bombs is a much more authentic experience than you get with those boring factory-made ones...
Title: Re: Random advert nonsense phrases
Post by: Basil on 01 March, 2022, 07:47:50 pm
 ;D
I wonder if they tried the cheap Chinese rip off Molotov cocktails on Amazon.
Title: Re: Random advert nonsense phrases
Post by: Kim on 01 March, 2022, 07:56:48 pm
;D
I wonder if they tried the cheap Chinese rip off Molotov cocktails on Amazon.

★★★★★ Fab selection of colours.

★★☆☆☆ Really hard to light.

★★★☆☆ Instructions unclear.  Scorched my eyebrows off and now I'm in the Bristol Post.

★☆☆☆☆ Had to provide my own petrol.  Did not destroy tank.

☆☆☆☆☆ Saw the review on BigClive's channel, but now they're out of stock everywhere :(

★★★★☆ Ended up in hospital with uncontrollable vomiting after the first three.  Great night out!  Would buy again.
Title: Re: Random advert nonsense phrases
Post by: Feanor on 01 March, 2022, 08:07:19 pm
Sourdough.
What to they actually mean by that, when applied to bread?

Almost every commercial 'sourdough' I have ever tasted is a hybrid, with a whiff of levain and a portion of commercial yeast.
Is there any rule about what percentage of actual levain starter needs to be used before it can be labeled sourdough?
Some products seem to have had no more than a cursory whiff of the stuff.

I became aware of this when I started giving away my bread, which is 100% levain-based, a true sourdough.
I got some feedback that it was a bit 'tangier' than they were used to.
This was mostly not a complaint, just an observation.
But I've had to revert to a hybrid mix for a couple of people.
Title: Re: Random advert nonsense phrases
Post by: Pickled Onion on 01 March, 2022, 08:11:13 pm
'Hand Cooked'

I saw a programme some time back about a crisp factory.  Not the Greg Wossname series of programmes,  it was some time ago.
Anyway, the machines were huge shiny automatic things.  At one point the crisps entered a huge vat of boiling oil.  A chap wandered over with a large wooden paddle and gave a couple of desultory unenthusiastic stirs.  If it weren't for the cameras I guess he'd have been even less interested.

It seems that this action is enough for the crisps to be labelled 'Hand Cooked'

Similarly, whacking a Brake Bros 50p frozen ready meal in the microwave and then putting a slice of tomato on top legally entitles a pub to advertise "Home made food, prepared using fresh ingredients".
Title: Re: Random advert nonsense phrases
Post by: Polar Bear on 01 March, 2022, 08:16:59 pm
" ... Don't skip this ... " or " ... you don't want to miss this ... ".

I am grateful to the quack ad industry for having such simple minds that they think that I/we might be so easily manipulated.

Hopefully you have removed all your earwax and now have your funeral sorted by non-charlatans?

🤣🤣🤣🤣🤣
Title: Re: Random advert nonsense phrases
Post by: Mr Larrington on 01 March, 2022, 09:05:27 pm
;D
I wonder if they tried the cheap Chinese rip off Molotov cocktails on Amazon.

★★★★★ Fab selection of colours.

★★☆☆☆ Really hard to light.

★★★☆☆ Instructions unclear.  Scorched my eyebrows off and now I'm in the Bristol Post.

★☆☆☆☆ Had to provide my own petrol.  Did not destroy tank.

☆☆☆☆☆ Saw the review on BigClive's channel, but now they're out of stock everywhere :(

★★★★☆ Ended up in hospital with uncontrollable vomiting after the first three.  Great night out!  Would buy again.

LOL and, moreover, roffle!
Title: Re: Random advert nonsense phrases
Post by: Basil on 01 March, 2022, 09:16:42 pm
;D
I wonder if they tried the cheap Chinese rip off Molotov cocktails on Amazon.

★★★★★ Fab selection of colours.

★★☆☆☆ Really hard to light.

★★★☆☆ Instructions unclear.  Scorched my eyebrows off and now I'm in the Bristol Post.

★☆☆☆☆ Had to provide my own petrol.  Did not destroy tank.

☆☆☆☆☆ Saw the review on BigClive's channel, but now they're out of stock everywhere :(

★★★★☆ Ended up in hospital with uncontrollable vomiting after the first three.  Great night out!  Would buy again.

Fantastic  Kim.  You're on form tonight, matey.
Title: Re: Random advert nonsense phrases
Post by: Pedaldog. on 02 March, 2022, 03:41:11 pm
"Pan Fried" ? 

As opposed to "Crotch Pot Cooking" or "Kitchen drawer fried", frying, in my book, means put Stuff in a PAN, add greasing agent of choice, add heat.. Etc.
What do they think we're going to fry stuff in?
Title: Re: Random advert nonsense phrases
Post by: citoyen on 02 March, 2022, 05:54:05 pm
"Pan Fried" ? 

As opposed to "Crotch Pot Cooking" or "Kitchen drawer fried", frying, in my book, means put Stuff in a PAN, add greasing agent of choice, add heat.. Etc.
What do they think we're going to fry stuff in?

Pan-fried = shallow-fried, as opposed to deep-fried

Healthier, innit  ::-)
Title: Re: Random advert nonsense phrases
Post by: Mr Larrington on 02 March, 2022, 06:35:03 pm
Yebbut, in days of yore what did you deep-fry Stuffs in?  A chip pan  ;)
Title: Re: Random advert nonsense phrases
Post by: Giraffe on 03 March, 2022, 12:06:24 pm
"up to 100% flake-free" ed'n'shoulder. No, it's either 0% flakes or 100% not flake-free.
Title: Re: Random advert nonsense phrases
Post by: Cudzoziemiec on 04 March, 2022, 11:03:16 am
"Three signs you could be stresslaxing"

"Why own it? When you could lown it"
Title: Re: Random advert nonsense phrases
Post by: rower40 on 04 March, 2022, 11:21:28 am
"Does exactly what it says on the tin".
Well Durr.   If it didn't, we'd be continually being visited by those nice Trades Descriptions people.
Title: Re: Random advert nonsense phrases
Post by: hatler on 04 March, 2022, 11:39:29 am
'Designer' as applied to any over-priced piece of tat, as if all those cheaper goods magiced themselves into their final form.
Title: Re: Random advert nonsense phrases
Post by: Kim on 04 March, 2022, 11:40:16 am
"up to 100% flake-free" ed'n'shoulder. No, it's either 0% flakes or 100% not flake-free.

I think this is merely a specific example of "up to" - the catch-all phrase that does a lot of heavy lifting whenever numerical claims about a product's performance are mentioned.

The ASA, in their infinite wisdom, have decided that people are so used to "up to" meaning "we got this to happen once in a particularly favourable set of test conditions", that ISPs are now forbidden from using the phrase to describe the upper performance limit of a given broadband technology (https://www.asa.org.uk/news/new-standard-on-broadband-speed-claims-in-ads-comes-into-force-today.html).  In effect, mandating that advertised broadband speeds are basically nonsense in order to bring them in line with claims made about the efficacy of washing powder.
Title: Re: Random advert nonsense phrases
Post by: ElyDave on 04 March, 2022, 07:20:49 pm
"twice as small as" or other variants of

No, No, No,

what you mean is half the size of
Title: Re: Random advert nonsense phrases
Post by: Basil on 04 March, 2022, 10:17:39 pm
'Limited edition'

Oh just Fuck off.
Title: Re: Random advert nonsense phrases
Post by: perpetual dan on 04 March, 2022, 10:25:31 pm
Cinch.
That is all.


Sent from my iPad using Tapatalk
Title: Re: Random advert nonsense phrases
Post by: Efrogwr on 04 March, 2022, 10:30:20 pm
"Preorder":

Why not say "order"....
Title: Re: Random advert nonsense phrases
Post by: Tim Hall on 04 March, 2022, 11:35:50 pm
"Preorder":

Why not say "order"....
This. An thousand times this.
Title: Re: Random advert nonsense phrases
Post by: Slave To The Viking on 05 March, 2022, 01:07:28 am
"Preorder":

Why not say "order"....
This. An thousand times this.

Pre-order is a worthwhile coinage, I think, to reference ordering something which is not yet available. Ordering is requesting something which is in stock and will be dispatched immediately, and pre-ordering is requesting something which isn't and therefore won't.

Different situations, so it's worth having different phrases.
Title: Re: Random advert nonsense phrases
Post by: Slave To The Viking on 05 March, 2022, 01:17:48 am
"up to 100% flake-free" ed'n'shoulder. No, it's either 0% flakes or 100% not flake-free.

I think this is merely a specific example of "up to" - the catch-all phrase that does a lot of heavy lifting whenever numerical claims about a product's performance are mentioned.

The ASA, in their infinite wisdom, have decided that people are so used to "up to" meaning "we got this to happen once in a particularly favourable set of test conditions", that ISPs are now forbidden from using the phrase to describe the upper performance limit of a given broadband technology (https://www.asa.org.uk/news/new-standard-on-broadband-speed-claims-in-ads-comes-into-force-today.html).  In effect, mandating that advertised broadband speeds are basically nonsense in order to bring them in line with claims made about the efficacy of washing powder.

But if there is a single flake, it's not flake free. "Up to" is redundant here, as it's referring to the presence of a non-enumerated substance. If flakes are there in any number, its 0% flake free. If they're not, it's 100% flake free. Those are the only options. Success or failure. There is no possibility of anything in between, no spectrum of up-to.
Title: Re: Random advert nonsense phrases
Post by: Slave To The Viking on 05 March, 2022, 01:31:15 am
Deliberate misuses of parts of speech. It's not possible to "Believe in Better", because "better" isn't a thing. It's a qualification of a thing.

And yes, I get it. I do. I really do. I've a degree in Linguistics & English, and I'm a copywriter for crying out loud, I've written all manner of marketing nonsense. So I absolutely get it.

But it just reeks of "Aren't we clever?! We've subverted a language norm to do something striking, go us!" It's very pleased with itself, as a form, and it's spawned loads of other variations on the same wanky theme.
Title: Re: Random advert nonsense phrases
Post by: TheLurker on 05 March, 2022, 07:36:13 am
"Preorder":

Why not say "order"....
This. An thousand times this.

Pre-order is a worthwhile coinage, I think, to reference ordering something which is not yet available. Ordering is requesting something which is in stock and will be dispatched immediately, and pre-ordering is requesting something which isn't and therefore won't.

Different situations, so it's worth having different phrases.
No.  No.  No. _No_.

I am placing an order. I don't care whether or not you have it in stock.  If you cannot supply it you will tell me and the order will not be placed.  When you have it in stock it will be delivered.  If your supplier fails to deliver you will tell me and I can either leave my *order* with you for later fulfillment or cancel it as I choose.  It remains an *order*.

The very nature of an order implies some delay in the supply of the goods whether you bought the items via (electronic) mail order and have to wait for the postie or you walked into a shop and it wasn't on the shelf.   

"Pre-order" is *not* a useful coinage it is just more pointless fucking verbal wankery cooked up by people who are too lazy to think about the meaning of an existing word and who also think using long words is more impressive than using short simple words that express an idea perfectly well already.   Yes. "pre-order" *does* piss me off.   It sounds like the crappy, barely meaningful, variable names that I encounter in code where the programmer hasn't spent more than a picosecond thinking about the problem.  It doesn't even sound good.
Title: Re: Random advert nonsense phrases
Post by: Canardly on 05 March, 2022, 08:44:47 am
Excursions/day trips being referred to as 'Cultural Enrichment'.
Title: Re: Random advert nonsense phrases
Post by: orienteer on 05 March, 2022, 09:13:31 am
Up to half price
Title: Re: Random advert nonsense phrases
Post by: ElyDave on 05 March, 2022, 09:18:22 am
Does that mean less than half price or more than half price? ???
Title: Re: Random advert nonsense phrases
Post by: Pickled Onion on 05 March, 2022, 09:29:13 am
It doesn't even sound good.

Both pre-order and back-order are nonsense in themselves. Pre-order sounds like a list you make of things you might want, before you put in an actual order. Back-order makes no sense (order something to be delivered in the past?).

But they're both handy shorthand for the much longer "Get on the waiting list for something that may not even have been manufactured yet" and "Order something knowing it's currently out of stock, so that you don't need keep asking if it's back in stock".
Title: Re: Random advert nonsense phrases
Post by: Giraffe on 05 March, 2022, 10:02:23 am
Better than half price.
For whom? Depends on the point of view.

-25% discount.
That is, arithmetically, an increase.

...on selected items.
OK, I've selected this item, why can't I have the discount?
Title: Re: Random advert nonsense phrases
Post by: mrcharly-YHT on 05 March, 2022, 10:05:16 am
There is a valid use for pre-order; books.

You can buy a book ahead of the publishing date. It can't be delivered until the publishing date, so you are pre-ordering it.
Title: Re: Random advert nonsense phrases
Post by: TheLurker on 05 March, 2022, 10:30:22 am
No.

"I am placing an order. I don't care whether or not you have it in stock..."

If the reason the item is not in stock is because it has yet to be manufactured it does not alter the fact that I have placed an order. If you want to distinguish between the two cases (why? it's immaterial to me why the item cannot be supplied immediately - I will be notified and the item supplied when it is) then we have the perfectly good word, "reserve" which used to be used. As in, "reserve a copy".  Pre-order is a vile little wart that we do not need.
Title: Re: Random advert nonsense phrases
Post by: ian on 05 March, 2022, 11:18:16 am
Pre-order and back-order make perfect sense to regular humans who aren't infected by the dread virus of pedantry. You pre-order something that has yet to become available, back-order something that's is going to be restocked.
Title: Re: Random advert nonsense phrases
Post by: ElyDave on 05 March, 2022, 11:36:55 am
I'm with the Lurk on this one, I'm about to put a deposit on something that is not yet available, that is not a pre-order, it's an actual order.

Title: Re: Random advert nonsense phrases
Post by: Slave To The Viking on 05 March, 2022, 12:03:07 pm
No.

"I am placing an order. I don't care whether or not you have it in stock..."

If the reason the item is not in stock is because it has yet to be manufactured it does not alter the fact that I have placed an order. If you want to distinguish between the two cases (why? it's immaterial to me why the item cannot be supplied immediately - I will be notified and the item supplied when it is) then we have the perfectly good word, "reserve" which used to be used. As in, "reserve a copy".  Pre-order is a vile little wart that we do not need.

"For which I have gnashingly irrational hatred, to which I will now have to stick, in the face of explanation from those who are prepared to be measured and reasonable in their explanation" does not necessarily equal "that we do not need".

It quickly tells us something about the situation which could otherwise be described in a more long winded way, so it has purpose. Most people in the real world (you included, I imagine) do care about the availability of items being ordered. It's the opposite of immaterial, really: knowing when/if you can have the thing you're currently buying.
Title: Re: Random advert nonsense phrases
Post by: Tim Hall on 05 March, 2022, 12:07:09 pm
Pre-order and back-order make perfect sense to regular humans who aren't infected by the dread virus of pedantry. You pre-order something that has yet to become available, back-order something that's is going to be restocked.
Pre order seems to have gained prominence since we started buying All The Things using that Internet they have these days.

Ii my day job I sell things. This involves me my customer placing an order with me. They understand* that we can't magic the goods up out of thin air and there is an amount of time required for manufacture. They don't say they are going to pre order, they order.

*shout out to those customers who don't understand that poor planning on their part doesn't constitute an emergency on mine.


Anyway, drifting away from the delights of pre ordering, I give you shop. As in Shop our range of crap. No. Just no. Shop for. Or even buy.

<old man goes back to yelling at clouds>
Title: Re: Random advert nonsense phrases
Post by: Mr Larrington on 05 March, 2022, 12:49:26 pm
I have yet to encounter this use of the word “Shop” in the wild and hope fervently never to do so.  At least while the Reëducation Camps remain unbuilt.
Title: Re: Random advert nonsense phrases
Post by: Kim on 05 March, 2022, 12:55:42 pm
Didn't it used to be called "advance ordering"?
Title: Re: Random advert nonsense phrases
Post by: citoyen on 05 March, 2022, 01:43:32 pm
Sorry, Lurker & ED, I have to agree with ian, mrcharly and SttV on this one.

"Pre-order" may be as grammatically suspect as "advance warning" but the phrase does serve a useful purpose and has distinct meaning.
Title: Re: Random advert nonsense phrases
Post by: Tim Hall on 05 March, 2022, 04:39:36 pm
I have yet to encounter this use of the word “Shop” in the wild and hope fervently never to do so.  At least while the Reëducation Camps remain unbuilt.
As it's a Saturday afternoon, I was perusing the internet for information about the radio 4 longwave transmitter. Dutifully my phone popped up a page saying "shop radio 4 longwave transmitter". How il postino would get it through the letter box is another matter.
Title: Re: Random advert nonsense phrases
Post by: ian on 05 March, 2022, 05:36:34 pm
Bigly OED clearly has shop as a transitive verb, so ner.
Title: Re: Random advert nonsense phrases
Post by: Tim Hall on 05 March, 2022, 05:51:13 pm
Bigly OED clearly has shop as a transitive verb, so ner.
Well they can FRO. Acceptable use of shop as a transitive verb is "I shopped Big Ron to the rozzers, the slag."
Title: Re: Random advert nonsense phrases
Post by: Kim on 05 March, 2022, 05:56:40 pm
Bigly OED clearly has shop as a transitive verb, so ner.
Well they can FRO. Acceptable use of shop as a transitive verb is "I shopped Big Ron to the rozzers, the slag."

My thoughts exactly.
Title: Re: Random advert nonsense phrases
Post by: ian on 05 March, 2022, 06:07:27 pm
It has that too, but it also has shop the collection.
Title: Re: Random advert nonsense phrases
Post by: Mr Larrington on 05 March, 2022, 07:32:58 pm
Bigly OED clearly has shop as a transitive verb, so ner.
Well they can FRO. Acceptable use of shop as a transitive verb is "I shopped Big Ron to the rozzers, the slag."

My thoughts exactly.

AOL.
Title: Re: Random advert nonsense phrases
Post by: perpetual dan on 06 March, 2022, 09:20:35 pm
“It could be as close as 13 minutes drive away.”
I suppose it might be true, but that’s a weirdly specific way of describing an out of town industrial estate.
Title: Re: Random advert nonsense phrases
Post by: drossall on 07 March, 2022, 12:13:05 am
"The ultimate..." (applied to toothpaste or whatever).

If it's the ultimate, no better product is possible. So you've fired your entire R&D staff and closed down that department, then?
Title: Re: Random advert nonsense phrases
Post by: Kim on 07 March, 2022, 12:22:57 am
There's always the possibility of throwing some more adjectives in there,  'Super Ultimate Plus' sort of thing, for added nonsense.

Which brings me to the marketing staple of using exciting adjectives to specify the performance of some technology which will inevitably be superseded in a few years, with resulting terminology inflation.  Broadband is a chief offender (what does 'ultrafast' even mean?), but USB (where 'full speed' is slower than 'high speed') and electric vehicle chargers (where 'fast' was used too early in the game, and in practical terms now means 'slow') also come to mind.  Just give us a number, so we can see that the bigger ones are better!

When the revolution comes, the perpetrators will be up against the wall.  In numerical order.
Title: Re: Random advert nonsense phrases
Post by: drossall on 07 March, 2022, 12:31:43 am
Any superlative added to ultimate must surely produce an oxymoron?
Title: Re: Random advert nonsense phrases
Post by: Kim on 07 March, 2022, 12:48:51 am
Any superlative added to ultimate must surely produce an oxymoron?

Of course, but this is advertising!
Title: Re: Random advert nonsense phrases
Post by: ElyDave on 07 March, 2022, 06:11:47 am
“It could be as close as 13 minutes drive away.”
I suppose it might be true, but that’s a weirdly specific way of describing an out of town industrial estate.

So could be further than 13 minutes away, or even, could be any distance away at all because we have no fucking idea where people watching this advert actually live?
Title: Re: Random advert nonsense phrases
Post by: perpetual dan on 07 March, 2022, 08:08:56 am
“It could be as close as 13 minutes drive away.”
I suppose it might be true, but that’s a weirdly specific way of describing an out of town industrial estate.

So could be further than 13 minutes away, or even, could be any distance away at all because we have no fucking idea where people watching this advert actually live?
Indeed. I hear it as “the nearest habitation is 13 minutes away”. If I find I’m only 12 minutes away I’ll be on the phone to advertising standards ultra fast.
Title: Re: Random advert nonsense phrases
Post by: mrcharly-YHT on 07 March, 2022, 08:13:08 am
My most loathed word is now 'hacks'.

Makes me want to hack something (or somebody), with an axe.
Title: Re: Random advert nonsense phrases
Post by: nicknack on 07 March, 2022, 09:43:03 am
There's always the possibility of throwing some more adjectives in there,  'Super Ultimate Plus' sort of thing, for added nonsense.

Which brings me to the marketing staple of using exciting adjectives to specify the performance of some technology which will inevitably be superseded in a few years, with resulting terminology inflation.  Broadband is a chief offender (what does 'ultrafast' even mean?), but USB (where 'full speed' is slower than 'high speed') and electric vehicle chargers (where 'fast' was used too early in the game, and in practical terms now means 'slow') also come to mind.  Just give us a number, so we can see that the bigger ones are better!

When the revolution comes, the perpetrators will be up against the wall.  In numerical order.
Not advertising, but that reminds me of "modern" jazz. It means jazz from the 1950s.
Title: Re: Random advert nonsense phrases
Post by: Giraffe on 07 March, 2022, 09:55:50 am
As with vehicles - 'modern classic' for something that was grey porridge when it was made and hasn't improved with time.
Title: Re: Random advert nonsense phrases
Post by: Giraffe on 07 March, 2022, 09:57:59 am
“It could be as close as 13 minutes drive away.”
I suppose it might be true, but that’s a weirdly specific way of describing an out of town industrial estate.
On the side of a van: "ETA 1 hour". 01:00h? 1 pm? How about using ETTA ffs!
Title: Re: Random advert nonsense phrases
Post by: The Family Cyclist on 07 March, 2022, 12:12:16 pm
Have we had new and improved yet?
Title: Re: Random advert nonsense phrases
Post by: Kim on 07 March, 2022, 12:46:07 pm
Have we had new and improved yet?

I learned as a child that 'improved' inevitably meant I wasn't going to want to eat it any more.


(Recent example: Fairy liquid.  They've 'improved' the scent, presumably for the benefit of COVID-19 sufferers.  Completely coincidentally, they've launched a new - more expensive - version without any dyes or perfumes, which I'm now doomed to buying.  Bastards.)
Title: Re: Random advert nonsense phrases
Post by: Guy on 07 March, 2022, 01:16:28 pm
Have we had new and improved yet?

I learned as a child that 'improved' inevitably meant I wasn't going to want to eat it any more.


(Recent example: Fairy liquid.  They've 'improved' the scent, presumably for the benefit of COVID-19 sufferers.  Completely coincidentally, they've launched a new - more expensive - version without any dyes or perfumes, which I'm now doomed to buying.  Bastards.)

You eat Fairy liquid? :o
Title: Re: Random advert nonsense phrases
Post by: Jurek on 07 March, 2022, 01:27:52 pm
Have we had new and improved yet?

I learned as a child that 'improved' inevitably meant I wasn't going to want to eat it any more.


(Recent example: Fairy liquid.  They've 'improved' the scent, presumably for the benefit of COVID-19 sufferers.  Completely coincidentally, they've launched a new - more expensive - version without any dyes or perfumes, which I'm now doomed to buying.  Bastards.)

You eat Fairy liquid? :o
Well, Fairy Liquid is made with real lemons.
Whereas, the lemonade you've been necking, is made with lemon flavouring.
Title: Re: Random advert nonsense phrases
Post by: Kim on 07 March, 2022, 01:29:40 pm
Have we had new and improved yet?

I learned as a child that 'improved' inevitably meant I wasn't going to want to eat it any more.


(Recent example: Fairy liquid.  They've 'improved' the scent, presumably for the benefit of COVID-19 sufferers.  Completely coincidentally, they've launched a new - more expensive - version without any dyes or perfumes, which I'm now doomed to buying.  Bastards.)

You eat Fairy liquid? :o

Not any more   ;D
Title: Re: Random advert nonsense phrases
Post by: Tim Hall on 18 March, 2022, 10:37:59 pm
I was in Halfords yesterday. Yes, I know, don't judge me though. Anyhoo, they have some kind of scheme for flogging used, or maybe ex demo bikes.

These are promoted as "Pre - pedalled".
Title: Re: Random advert nonsense phrases
Post by: Giraffe on 19 March, 2022, 09:43:56 am
Second-hand bikes would be pre-peddled TAAAW.
Title: Re: Random advert nonsense phrases
Post by: Giraffe on 20 March, 2022, 09:05:05 am
Banks, insurance companies etc. having "products". No, you don't, you have schemes that have only one purpose.
Title: Re: Random advert nonsense phrases
Post by: The Family Cyclist on 20 March, 2022, 11:22:23 am
One I get a lot but may not technically fit is the discounts from green houses in the RHS/Grow your own magazines which have how ever many hundreds or even thousands off the price of a greenhouse. I can't afford the savings let alone the product