There's always the possibility of throwing some more adjectives in there, 'Super Ultimate Plus' sort of thing, for added nonsense.
Which brings me to the marketing staple of using exciting adjectives to specify the performance of some technology which will inevitably be superseded in a few years, with resulting terminology inflation. Broadband is a chief offender (what does 'ultrafast' even mean?), but USB (where 'full speed' is slower than 'high speed') and electric vehicle chargers (where 'fast' was used too early in the game, and in practical terms now means 'slow') also come to mind. Just give us a number, so we can see that the bigger ones are better!
When the revolution comes, the perpetrators will be up against the wall. In numerical order.