Funny that SRAM have come up with this 'radical' idea. I've been running 42/28 for long enough that it's become a running joke within my group of audax mates, known as a 'Quiche chainset' because the 42T outer chainring isn't very manly. 42x11 ~= 50x13 or 53x14 stats fans.
I ran 46/34/24 for a year or two, the 24T inner getting used about 3 times a year. I started considering two-ring setups as I wanted to go to SRAM levers (previously mentioned LH lever double ring only), but I didn't want a 50/34 setup.
I started out with
Middleburn RS7 cranks and 42/29 Duo chainrings, which served me well until earlier this year when I finally accepted that as it was a MTB chainset the rings were the equivalent of the middle and outer on a triple, hence poor chainline in the 42 ring.
My current solution is my Stronglight Impact triple chainset with just middle and inner 42/28 rings. I can use Shimano indestructable sq taper BBs as a bonus.
At £300 for the SRAM XX chainset I don't I'll be taking the plunge soon.