I ride semi fast so that I have time to enjoy the ‘spoons veggie brekky or burger chips and pint meal deal, or McD meal/pancakes/McFlurry, or cafe nosh, and watch the world (and other Audaxers) go by. I tell my club mates it’s not a race, and I wouldn’t want to risk damaging my best (racing) bike on an Audax. Let everyone who finishes be awarded a drink of whatever, not just the first three.