Audax appealed to me *precisely* because of the non-competitive ethos: it seemed to be the opposite of the racing-obsessed, macho, 'wish I was a professional athlete' sportive scene.
I've really enjoyed taking part in Audaxes because you feel included, and the achievement is that you finish, not that you come first, second, third etc. Call me a mug, but I believe in that.
So it's disappointing to see folk post here and there that they were 'first back', and post passive-aggressive Strava links that make it clear they do regard it as a race in some way.
Is it just me? Or is this increasingly a 'thing'?