Exactly, many factors contribute to the feel of the wheel. I am not saying the wheel felt stiffer because of X, Y, Z, but the whole package felt stiffer.
I did think that the Zonda wheel may offer more comfort due to its wider internal width and this may offset some of the claimed stiffness. However, overall, the ride quality is poorer than my hand-built 32 spoke Open Pro with the narrow profile.
H Plus Son wheels I owned previously, from memory, did offer a a smoother ride, whilst still offering more urgency when power was put through them. Therefore, personally, I would prefer these over the Zonda's.