Never had any problem with using gear cables - after all it's a gear lever
= less leverage
Um. Whatever kind of lever you have, a given amount of braking requires a given amount of tug, and brake cables are made thicker than gear cables to withstand that tug.
I'm not saying a gear cable _will_ break - obviously not - but you are using a cable that's underspecified for the job.
and a brake cable doesn't curve snugly round in the slot.
Depends on the shifter - I've got J. Random MTB gear shifter mounted on the stoker's stem and the cable fits it perfectly.
Friend had an SJS tandem. They (SJS) had filed down the lugs on the base plate - it broke in the alps
How alarming! But not, perhaps, a reason not to buy a cable from them.
(Also, search me as to what the "base plate" is. Enlighten me?)