That Lavazza tasted like drinking the contents of a swilled-out ashtray (oh, those student days...), and even worse than catering-quality instant. YMMofcourseV. It just has a really odd, 1-dimensional, almost stale flavour, and I know now that coffee can be so much better. Like you Cudzo, I wasn't really a big coffee drinker until recently (thinking the whole scene a bit pretentious tbh), though usually having at least some Lavazza Rosso (or Oro when I was feeling flush) knocking about. I was more of a tea-head, but switched to some extent after realising I was caning through packets of Sainsburys breakfast blend (yes, yes, I know) made in a French press. It's a mild blend and I never realised how flowery, light, and moreish coffee could or should be. I'd finally 'got' coffee! I know it's only a matter of time before I take the road of no return, buy a Japanese burr hand-grinder and develop a Yirgacheffe habit (but financially embarrassed at the moment and wary of developing yet another potential wallet-emptying interest)!