Brake Road Safety Week 'Drive Less, Live More'

[Speshact]

Are you inclined to promote Brake's campaign this year
http://www.brake.org.uk/component/content/article/27-whats-happening/1476-road-safety-week-banners
encouraging car parks, doctors etc. to put up banners?
Or is the inclusion of 'Road Safety' alongside walking / cycling likely to result in people feeling discouraged due to perception of risk. Maybe get a banner and cut off the right hand 'danger' side?