There are some identical stands on another part of the site, under a shelter without a wall restricting bike positioning. They work perfectly well with the bike the other way round (although the sloped roof of the shelter means your natural inclination is to do the same as in the photo above, as you wheel the bike in forwards and so you don't have to duck to faff with rear luggage).
I *think* these would just about work (at least for this bike) if flipped 180 degrees, but it will depend on the precise locking strategy and front wheel to seat tube distance. Here's a previous photo, with empty panniers so the bike hasn't fallen over yet:
As you can see, my bike does just fit alongside the stand, it's just that it's unstable in this configuration. The other way round is better, but the wall means you can't get a lock through the frame and the stand. The 26" wheeled mountain bike in the foreground has a bit more room to manoeuvre.
ETA: Looking at that photo, I think what's happened is the stands were installed with just enough room to the wall to meet the design spec (either by luck or by measurement), the tarmac was laid (the stands are embedded in it), and then the anti-trolley rail was installed (it's anchored to flanges on the surface of the tarmac), encroaching on the space available for bikes.