The tyre was on the rim, it wouldn't seat into the bead properly though. No matter how hard I tried to pump air into it, to inflate it and get it to seat (I tried removing the valve core), it wouldn't pop onto the bead. In fact, all of the sealant that I'd added just oozed out of the tyre while I was trying to inflate it further.
What I have decided since the weekend, and based on some of the input that I've received in this thread:
I will check twice that I have my spare inner tube before leaving the house,
I'll carry a schrader-to-presta adapter in my tool kit - that may help me reseat a tyre should I need to,
I'll revert to Bontrager tubeless tyres, which I've run for the last 3 years without issue (this is confirmation bias at work folks - they haven't failed me to date, ergo, they won't fail me in the future),
When tubeless works, it works and is brilliant. When it doesn't work, things can get a bit sweary in the heavy rain at the side of the road, early in the morning.
Thanks everyone for suggestions / assistance!