Here is an article where the week and month records are claimed, though not specifically as Guinness records. However there are - or were - several places on t'web that Bruce claimed his riding for both those 'records' was being ratified by Guinness. As we all know, neither has appeared in Guinness' records and a fair few people have demonstrably ridden further in both periods. Some much further.
If it wasn't for the fact that Guinness is again being invoked for the year record, it wouldn't really matter a jot. But Bruce would appear to have form in claiming that Guinness is overseeing his riding yet not producing a Guinness-ratified result. I don't think anyone doubts his week and month ride distances, but, without ratification, they are simply rides which are well down the league table of distance cyclists' achievements.
I note that on Strava he's been offered free GPS tracking, compatible with Trackleaders, by a British company. It will be interesting to learn of his response..