Nobody gets their name up on the honours boards at school for cycling. That's for the 'classic' sporting events, the 100 metres, 400 metres, the mile at a push.
The shorter cycling events get some notice from the public, Chris Hoy and Bradley Wiggins are known for their Gold medals. The Tour de France is a big deal, but generally the further you go the less notice is taken, and the competition thins out. By the time you get to Audax, any pretence at pleasing the school sports teacher is long forgotten. The type of people riding them weren't generally "Good at Sports'.
That's why I'm not keen on the arena of stupidly long distance cycling being colonised by the kind of authority figures who put names up on boards on the wall. I can see how Bruce has had to embrace that idea of 'authority' to garner sponsorship, but claiming records but not doing the paperwork weakens the appeal of his ride to me. But it's not a deal-breaker. However I doubt that anyone can get through the year with so little support. If he did I'd be full of admiration.