Thanks Helly.
We didn't have any mayo, so cautiously tried cooking oil (mrs graculus was concerned it might leave a grease stain afterwards). This didn't seem to have any effect, so tried WD40 as suggested on some other Q&A sites. This did remove some of the isolated spots but was ineffective on the main streak of tar.
What really did the business was swarfega aided by a nail brush then laundry liquid with nail brush. It's been on the line drying today and it is a vast improvement. You can still see the streak if you know what to look for, and it's a bit more noticeable in the ribbing but to a casual glance I think it will pass muster.