Off Topic > The Pub

What is that word?

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Auntie Helen:
My partner and I have spent the last half hour trawling through online Thesaurus to find the word, which is like ecosystem or environment, which people use when they talk about Apple or Google.

“I don’t want to be trapped into the Apple ****”

Please help us, we’re going mad!

Exit Stage Left:
Universe.

ElyDave:
ecosystem would be understood I think.

Also operating system, paradigm?

offcumden:
Don’t people use ‘ecosystem’, or OS?

Auntie Helen:
Those are all used, but it’s not quite the one we are looking for... but very close to ecosystem.

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