Last day Saturday Ham if you can squeeze us in
I think you are right PB. On my way though Edinburgh last Friday I passed up the Royal Mile. It seemed to be fringe performers desperately trying to promote their shows to other fringe performers.
Given there are 250+ venues, and multiple shows at each venue, it is probably possible to work out how many punters are needed to fill the shows. Its probably reached its limit.
There are 3000 shows and, in our venue, three others start simultaneously with ours. Awesomely bad planning. It is a nightmare to get the queues sorted and many people join the wrong queues causing chaos. The 'box offices' at the venues tend to have just one computer and two phones. People ring in to make advance bookings and the staff will stop serving the queue and deal with the phone call. Not surprisingly, punters get fed up and walk away. Posters outside and inside are haphazard. Some shows seem to get three or four whilst other shows get none. They give priority to big name shows at other venue sites (there are eight sites for the Space which is where we are) and forget to put up posters of the shows actually on at that particular venue. After the latest rain deluge they put up posters for shows that had finished their runs FFS!!!
I am well known for being forthright now and the manager tends to put in an appearance now in the lead up to our show. We've had crossed words.
Venue organisation and promotion of the performers (who have paid £lots to be there) is incredibly poor.
Flyering is a pure waste of time. The Mile is all performers and no punters. Central fringe venue is better but there are venues attached making it difficult if you're not in the central fringe venues to make any headway there either.
I had a very rude lady snatch the flyer from her husband's hand yesterday and thrust it back telling me that 'they weren't going to be here when the show is on'. I didn't take it back of course. Quite a domestic ensued before me.
We have a massive 'lessons learned' and future ideas list for next time.