Well I stumbled across it by accident.
I got into cycling in 2012 through my missus badgering me to get us some bikes. I started thinking I'd cycle off road on things like the Taff Trail in Cardiff but I quickly tired of the pedestrians and associated dogs on that as I like going fast. But I did discover I liked cycling A LOT and that I could go a long way, I was most impressed with myself on my first 50 mile ride in that year (less than 2 months after not cycling at all for the best part of 20 years).
So I started proper road cycling and got fitter and started going further and inter webbed on what to do next to progress. Join a club it all said (not so into that sort of thing) and do a SPORTIVE it all encouraged.
So I tried to get into the Dragon Ride of that year and failed miserably on the ballot.
But while I was waiting for the ballot to progress I discovered threads on t'interweb saying things like 'Why would I pay £70 to ride on open roads near my home when I can enter my local Audax and do the same thing for £2?'
So I thought WTF is Audax? Google it, found this place and entered Dr Fosters Winter Warmer 2013 - initially as a training ride for the Tour of Pembrokeshire which was the Sportive I'd now entered after being not-successful in getting on the Dragon Ride.
I did a horrendous 100 mile ride through a winter storm at the arse end of 2012 to make sure I was capable of it then watched as foot deep snow fell and remained on the ground up to 12 hours before the ride
but the rain came and washed it away and there it happened. Meeting one Bikey Mikey in the car park at the start and getting examined secretly by Flatus as I noobed it around.But I made it, loved it, and the rest is history. What keeps it going? Enjoying cycling, RRTY (at least until I cocked that up in August) and most importantly... the nice people and I hope to say friends I have met in the process plus of course, doing excellent routes designed by cycling enthusiasts for other cycling enthusiasts. Plus of course the challenge and sense of achievement. It's great