When Mrs. Wow and I completed our end-to-end I sent them something on our trip and the fact that we were supporting the National Kidney Foundation. They published everything word-for-word, including out photo at Dunnet Head, and the correctly-used apostrophe. It was this last that caused Kathy Pike, OTP, to suspect that the piece was not written by the Echo's usual band of illiterate oiks.
You might like to write something yourself, Hummers, or maybe even get Mrs. Miles to write it for you.
Edit: cross-post with Citoyen.