Sorry, I'm going to disagree with Flatus. A shot in 10s is much too fast for any espresso.
Look a little closer at what I said
I suggested a finer grind. I didn't say anything about a 10 second extraction. Grind and dosage are the two variables he can play with, and he should play with them until a 25-30 second extraction gives him a really good shot.
It looks like there are a few pale streaks, which tend to mean channeling (water going down the side of the basket rather than through the coffee
Or he's just let it run on too long for the grind and dosage he has chosen.
His photo looks to me to be underextracted. That isn't so much a question of shot time, but of dosage and grind. What he has there looks like what you would be served if you ordered a coffee in France. Tewdric's is more akin to Italian.
Of course, he may well prefer French style coffee, in which case what he has is exactly right for him.
to be practice your dosing and tamping, practice, and practice some more (then take a few hours off to get the caffeine out of your system before practising again!).
Tamping is a red-herring. It will be dosage, grind, and possibly not winding the portafilter handle in tight enough.
Don't believe me? Watch what they do in Italy. Not a hand tamper in sight, but a fine grind and the lightest of tamps on the grinder tamping pad.
If you don't have one, a bottomless portafilter can be helpful in seeing exactly what's going on -- you want a nice steady stream all the way through the extraction.
You may want that, he may want that... but I certainly don't.
What I want is a delay of about 5 seconds then a about 3 or 4 huge dark gloops blobbing down before a steady trickle of gloopy drops, then a comparatively short run of 'steady stream' before I switch off the pump.