In some countries (and that photo indicates to my Holmesian senses that it is Abroad) have a culture of using stands and, if they feel like locking for a short stop, "nurse locks". So, for them a bay like this near the door makes sense.
Of course we ride silly bikes without stands here in Blighty. And believe we are surrounded by crooks so cart round locks weighing twice the weight of the bike - and won't park anywhere without a locking point with the solidity of Stone Henge.