This baffles me. Most* of the world gave up using heiroglyphics / other pictographic systems over 2,000 years ago because they were such a bloody pain and, by comparison with alphabet systems, hopelessly limited and much more difficult to learn and now some chumps want us to go back to them? Gahhh!
As for that bearded fool on the Beeb, yeah I saw the interview as well, I can't see that you need a human to do it. A machine could probably do it. Google translate probably can already.
*Most, not all.