It would be hard for an advertiser to avoid referencing this.
http://www.youtube.com/v/O0uyIWOU024&rel=1the Miner's Strike reference is clever, many people are conflicted about the environmental impact of flying, but they are also conflicted about coal mining. The miners were heroes to many of the generation flying the most, but coal is nasty, dirty, and killing Polar Bears. So referencing it taps into the hypocritical part of the mind which allows us to hold conflicting ideas. That also hints at transgression, the film referenced is about deceit and fun, Branson symbolises those values.
There is also the message that BA Cabin Crew are frumpy and old.
I'd rather be mothered on a flight than sold the promise of unobtainable sex, but I'm not in the market for air travel.
Damon.