If I were an Organiser (does little bow, and doffs cap) I would want to weave some cunning thread or subject into my rides.
For example - I have a 200 route yet to be ridden that passes through Litcham, Flitcham and Hitcham.
I also have a route that basically goes from Eye in Norfolk to Eye in Cambridgeshire (and back) - which begs to be an event called "Eye to Eye".