BTW - has anyone noticed the advert on the back page of the current edition. Do you think the advertisers actually realise who reads the magazine?
Liam
You could look at it two ways.
On the one hand, which "category" of leisure cyclist is most likely to bring forth a member stuck out in the middle of nowhere with a serious and unforseeable mechanical failure, without any "support" available to get him or her home? We don't all have the technical skills to weld our frames back together at the nearest cafe. So, in that sense, AUKs are probably closer to the target market than, say, sportive riders, who are usually followed around by luxury coaches, repair crews and long-legged tanned Australian masseurs (OK, maybe I made that last bit up, but for the price it's what I'd expect), or born-again MAMILs who can always call home and get the wife to come and fetch them (I know, stereotype alert).
On the other hand, as others have highlighted, they may not have researched the market sufficiently to realise that actually bringing back an AUK who has had a mechanical failure on some of the more adventurous events might provide a significant logistical as well as financial challenge.
But we shouldn't carp. At least it's a page of advertising revenue, which is good for the magazine and for the club.
