Protein Mars bars! Haha! This reminds me of something really odd!
Some 10 plus years ago, I was away on an MTB weekend with the local club. I used to wear one of those " bum bags" ( still do) for keys, wallet snacks etc. It was a very hot weekend, and for some reason, in my bum bag, was a Mars bar. We all sat down for a while after a long climb, and took in the view. I didn't realise that I had leant back, and squashed the mars bar inside the bag. Later in the ride I got a bit peckish and retrieved said chocolate bar. What a surprise, instead of a chunky bar, it was flat and thin, like a Meuseli bar. It had hardened up by now and was perfect , but different, and even the wrapping was intact. So I ate it. Well, what can I say. The sensation was completely different. Gone was the feeling of filling your face with a wadge of choco, but instead a thin delicate wisp of a thing to be nibbled. I kid you not, if the marketing boys and girls at Mars had tried this, it would have been a sensation. "Be good to yourself, heathly choco bar" is what it screamed out to me, yet I knew what it was. The mind is a powerful force, but it can be fooled by cleverness.