That feckin' Thatcher's Cider advert has me on the verge of throwing things at the telly every time it comes on.
"You wouldn't want a hot air balloon that could almost fly, would you? So why would you want a cider that's almost perfect? Thankfully, Thatcher's make sure theirs is."
Makes sure theirs is what - "almost perfect"? But you just said I wouldn't want that. Or maybe that's an absolute "is", to express the idea that Thatcher's make sure their cider exists. Cidero ergo sum, or something.
And besides, the "almost able to fly" and "almost perfect" comparison is a category error. It really doesn't work as a metaphor.
I almost wish I were a Thatcher's Cider drinker so I could boycott it in protest.