Much talk of there not being much publicity for Steve's sponsors so lets see if we can address the balance a bit. What have you bought as a result of Steves effort?
For me:
Nuun tabs: I used to use powder from another brand, Nuun tabs are infinitely less faff and do the job.
Chapeau! 'bum cream' as Steve delightfully refers to it: Can't report any feedback as I've not used it yet, nor have I used any other brand. Based on reports on YACF I thought I'd give chamois cream a try and went with Chapeau! following Steve's recent Q&A.
CTC: I've long thought I ought to have some insurance and did nowt about it. Now I have.
Chain Reaction Cycles: Bit more tenuous because I have used Chain Reaction in the past. However, following Steve's antics helped motivate me to get back on the bike this year and when one of the tyres on my MTB blew I replaced both from Chain Reaction.
Come on folks, show Steve's sponsors some lurve the colour of your money.