About 5 years ago I produced (well, was instrumental in getting produced) a nice leaflet for exploring the old railway around Dundee. This was so popular that the tiny print run (and the follow up with the errors corrected) ran out very quickly.
Our local rag have a new toy. A poster printing unit that can add stuff into their rag. They are preparing a feature on the railway and are seriously considering a reprint, in poster format, so that it can be included in their weekend edition.
That will be 60,000 copies, about ten times the original print runs combined.
Here's hoping it comes off..