That is quite true, the question though is what makes a story newsworthy enough to appear in a cycling club's magazine. If a story is compelling enough, it could be scratched out on any old piece of paper and be avidly read.
For me, I'm just not interested in rider stories unless there is an aspect to them that lifts my spirits in reading them, and "I did this", and "I did that" just doesn't fit the requirements.
I can readily see there is a difficulty for editors though, who knows what the reader wants to read unless there is feed-back of the content and the editors are willing (and have the time, recognising the editors of the fluttering ribbon magazine are volunteers) to take that on-board?