Author Topic: Influencers  (Read 3043 times)

bludger

  • Randonneur and bargain hunter
Re: Influencers
« Reply #50 on: August 27, 2019, 01:26:24 pm »
Quote
Unless they're an idiot* I don't think anyone goes - ooh, look - Kym Kardashian uses 'shakomatic grease proof cleanser' - they just know it when they get to the supermarket.  Getting to be a well known brand name is very powerful.

This definitely happens in cycling even among the pros.

Remember when Wiggins started not wearing socks on the track just to see if people started copying him? They did.

https://www.cyclingweekly.com/news/product-news/why-are-the-gb-pursuit-squad-not-wearing-socks-195819
YACF touring/audax bargain basement:
https://bit.ly/2Xg8pRD


caerau

  • SR x 3 - PBP fail but 1090 km - hey - not too bad
Re: Influencers
« Reply #51 on: August 27, 2019, 01:27:56 pm »
True I suppose, but they want greater volume sales than that I suppose - probably the advertising agency statisticians know the proportions well.
It's a reverse Elvis thing.

ian

  • fatuously disingenuous
    • The Suburban Survival Guide
Re: Influencers
« Reply #52 on: August 27, 2019, 01:43:23 pm »
Knowing people who work in PR/advertising, it's quite astounding how easy it is to influence people and worryingly, how often it's the case that people are, in fact, being manipulated. At least once-upon-a-time there used to be a critical layer of media, but now that's gone with direct-to-social or to existing media willing to simply collect the money for publishing something (or accept the cost-saving for a ready-to-publish article, which is all-important when people are increasingly unwilling to pay to read and free-sheets have mass circulation).
!nataS pihsroW

Cudzoziemiec

  • Dormant but requires tea
Re: Influencers
« Reply #53 on: August 27, 2019, 02:10:07 pm »
Not wearing socks on the track is a great opportunity to introduce special no-sock track shoes. I presume special track racing shoes exist already.
At some point in the ride, you might find yourself in Osaka with Spanish speakers where you had expected Edinburgh talking Greek. This does not mean you are lost, or even off route.

Kim

  • Timelord
Re: Influencers
« Reply #54 on: August 27, 2019, 06:30:01 pm »
* Kim rushes off to patent special socks for use with sockless track shoes
Careful, Kim. Your sarcasm's showing...

Cudzoziemiec

  • Dormant but requires tea
Re: Influencers
« Reply #55 on: August 27, 2019, 06:34:00 pm »
Don't forget to promote them on Instagram and YouTube making clear the differences between sockless shoe socks and sockless sandal socks.
At some point in the ride, you might find yourself in Osaka with Spanish speakers where you had expected Edinburgh talking Greek. This does not mean you are lost, or even off route.

Re: Influencers
« Reply #56 on: August 27, 2019, 07:16:50 pm »
I know that when I was the security lead for BT Openzone the key elements that had to be protected we’re the BT brand and image. It had to be a major consideration when any risk assessment for new features was undertaken.
Sorting my life out, one shed at a time.

Kim

  • Timelord
Re: Influencers
« Reply #57 on: August 27, 2019, 07:19:50 pm »
Don't forget to promote them on Instagram and YouTube making clear the differences between sockless shoe socks and sockless sandal socks.

I note that GCN have already cornered the market in sockless track racing sandal socks.
Careful, Kim. Your sarcasm's showing...

Cudzoziemiec

  • Dormant but requires tea
Re: Influencers
« Reply #58 on: August 27, 2019, 07:26:35 pm »
Looks a bit like Andre "Stanley" Brinks!  :o
At some point in the ride, you might find yourself in Osaka with Spanish speakers where you had expected Edinburgh talking Greek. This does not mean you are lost, or even off route.

Cudzoziemiec

  • Dormant but requires tea
Re: Influencers
« Reply #59 on: August 29, 2019, 01:43:17 pm »
Influencers exerting the wrong influence?
Quote
The Fred Perry brand found itself in the unwelcome spotlight this week when one of its brand ambassadors tweeted that he would no longer wear Fred Perry clothing in the US, now that the self-described “western chauvinist” Proud Boys group have adopted the black-and-yellow striped polo shirts as their unofficial uniform. The company has repeatedly distanced itself from the Proud Boys, describing them as “counter to our beliefs and the people we work with”.
Not sure about the rest of the article though.
https://www.theguardian.com/commentisfree/2019/aug/29/far-right-fred-perry-mainstream-fashion-camouflage-brands
At some point in the ride, you might find yourself in Osaka with Spanish speakers where you had expected Edinburgh talking Greek. This does not mean you are lost, or even off route.